As South Africa prepares to lead the G20 in 2025 under the significant theme of “Solidarity, Equality, Sustainability,” the nation is simultaneously stepping onto a new stage in the global tourism industry.
From June 20-21, 2025, the Johannesburg Expo Centre will host the first-ever Glamping Expo in Africa, a pioneering event set to redefine luxury travel on the continent.
This inaugural Glamping Expo aligns seamlessly with South Africa’s G20 presidency theme, emphasizing sustainable development and innovative solutions. Glamping, a portmanteau of “glamorous camping,” offers a unique fusion of high-end comfort and immersive nature experiences, resonating with the growing demand for eco-conscious and experiential travel worldwide.
The expo, spearheaded by industry innovators like Gugu Sithole, CEO of Glamping Adventures, aims to bring together a wide array of stakeholders, including glamping providers, eco-tourism pioneers, hospitality innovators, investors, and regulatory bodies.
Attendees can expect a dynamic two-day program featuring:
• Exhibitions: Showcasing cutting-edge glamping accommodations, sustainable hospitality solutions, and eco-friendly travel brands.
• Keynote Sessions & Panels: Thought leaders will delve into crucial topics such as sustainability, investment trends in glamping, the future of experiential travel, and navigating industry regulations. The theme “Reimagining Innovation & Regenerative Tourism” will be a central focus.
• Workshops & Networking: Opportunities for attendees to gain practical insights into integrating sustainability into business models, explore investment opportunities, and connect with peers across the glamping value chain.
The timing of this expo is particularly pertinent. South Africa is committed to a people-focused, development-oriented, and solution-driven G20 presidency. By highlighting glamping, the country is not only diversifying its tourism offering but also championing sustainable practices that can contribute to economic growth, rural tourism development, and job creation in lesser-visited areas.
As Africa’s first Glamping Expo, this event is poised to position the continent as a leader in luxury Eco-travel.
With its diverse landscapes, rich cultural heritage, and increasing commitment to responsible tourism, Africa is ideally suited to embrace and expand the glamping phenomenon, offering travelers unforgettable and environmentally responsible escapes.
The expo serves as a testament to South Africa’s commitment to both global economic leadership and the sustainable evolution of its vibrant tourism sector.
