Africa’s Travel Indaba 2026 (ATI) concluded on a high note, reaffirming its status as one of the continent’s premier tourism trade platforms and a key driver of economic growth, market access, enterprise development, and regional collaboration.
Held in Durban from May 11 to 14 under the theme “Unlimited Africa: Growing Africa’s Tourism Economy,” the event underscored the importance of stronger intra-African participation in unlocking the continent’s vast tourism potential.
It also showcased leading destination brands and diverse tourism offerings, aligning with the goals of the African Continental Free Trade Area.
Mpumalanga delivered a strong showing, with more than 40 small, medium and micro enterprises (SMMEs) from three districts presenting their products and services to both international and regional markets.
An additional 10 exhibitors from the Kruger Lowveld Chamber of Business and Tourism also participated, further boosting the province’s visibility.
The platform created meaningful opportunities for SMMEs to access new markets, enhance global exposure, and build valuable networks within the tourism sector. It is also expected to contribute to increased tourist arrivals and spending in Mpumalanga, while unlocking investment and partnership prospects.
Participating businesses engaged directly with international buyers and tourism organisations, while also benefiting from capacity-building and skills development initiatives aimed at improving competitiveness within the industry.
According to South African Tourism spokesperson Thandiwe Mathibela, the event attracted approximately 9,810 delegates, including 274 hosted buyers, 637 non-hosted buyers, and 404 registered media representatives.
ATI generated an estimated R240 million in direct spending and about R835 million in overall tourism expenditure, supporting more than 1,122 jobs.
South African Tourism’s Chief Convention Bureau Officer, Corné Koch, said the event continues to connect Africa to global markets while delivering measurable economic value. He noted that the strong turnout reflects growing international interest in Africa’s tourism offerings, as well as confidence in South Africa’s ability to host world-class trade exhibitions.
Beyond the impressive figures, ATI 2026 highlighted tourism’s broader impact — from job creation and market expansion to innovation, community empowerment, and strengthened collaboration across the continent.
