South Africa’s largest independent insurance Group, Hollard, aims to remove that barrier with its current initiative, Hollard ChangeMaker.
In what is believed to be a world first, Hollard has launched a unique initiative that calls on all South Africans to volunteer their time and effort in service of better communities and better futures. All this, while allowing policyholders to effectively earn back a portion of their insurance premium by doing so.
Hollard ChangeMaker encourages all South Africans to volunteer their time and makes it easy to do so. While a pilot group of Hollard policyholders stand to earn back up to 20% of their life insurance premiums through the programme,this is a call from the insurer to everyone who cares about South Africa. “The turmoil that South Africans have been through over the past two years really got us thinking about how we could go beyond our core business,” says Hollard Chief Marketing Officer Heidi Brauer. “We had a sense that we needed to do more to fulfil our organisational purpose – which is to enable more people to create and secure a better future.”
“Of course, as an insurer we were already fully engaged in assisting individuals and businesses to overcome the losses they had sustained, and over and above paying out record amounts of claims, we spent another R400-million in additional relief measures including donations to the Solidarity Fund, discounts and waivers to policyholders, assistance with feeding programmes, loans, grants and cash advances to suppliers and various other measures. But we knew we had to find other ways of making a difference.
“Our creative agency, VMLY&R, came up with an audacious idea. What if we could unleash the power of active citizenry to make real change, by creating a way for South Africans to pay for their insurance premiums through volunteering?
“What if we could find a way to create thousands of small acts that would generate big change? What if we could get South Africans to take an active role in improving the future, not only for themselves but for the most vulnerable in our society?”
To make the dream a reality Hollard has partnered with leading South African volunteering platform, forgood, to offer would-be volunteers a large selection of causes to sign up for via Hollard’s website. Their efforts will be recorded and, in the case of a pilot group of Hollard policyholders, rewarded – in the form of a percentage of their policy premiums being earned back. Saks Ntombela, Hollard Group CEO says,
“We’re optimistic that by showing everyone just how easy it is to make a difference, we’ll unleash the power of volunteering at mass scale, at a time when South Africa, and the world, needs everyone to be a change-maker.”